The Changing Face of Digital Marketing Education in India: Insights from Hritavash Saha

As digital marketing reshapes industries across India, educators and practitioners are rethinking what—and how—they teach. In this context, Medium spoke to thought leaders across the field to understand what’s next for digital marketing education, AI integration, and regional talent development.

Among those voices, Hritavash Saha—a digital marketing faculty member at the Best Digital Marketing College in Siliguri, recognized widely as the Best Digital Marketer in Kolkata—offered a particularly grounded and forward-looking perspective.

Medium Representative:

There’s been a surge in students enrolling in Digital Marketing Courses in places like Siliguri and Kolkata. What’s driving this interest?

Hritavash Saha:

The industry itself is expanding, and businesses everywhere—from startups to traditional companies—need digital marketing. What’s exciting is that students from tier-3 cities like Siliguri now see digital marketing not just as a skill but as a career path. At the Best Digital Marketing College in Siliguri, we notice more students wanting to specialize, experiment with AI tools, and even launch their own projects. Platforms like hritavash.com help bridge gaps, offering resources students might not otherwise get locally.

Medium Representative:

AI is often described as the next big disruption. As a Gen AI expert, how do you bring AI into digital marketing education?

Hritavash Saha:

For me, AI isn’t a buzzword—it’s a tool students must master. At the Best Digital Marketing Institute in Kolkata and through hritavash.com, we teach students how to use AI to analyze campaign data, draft creative assets, and even personalize content. But I always remind them: AI should support creativity, not replace it. Students who know how to balance human insight with AI-driven analysis will lead the next wave of marketing.

Medium Representative:

You’re known as the Best Digital Marketer in Kolkata and have also taught over 10,000 students across India. What’s your approach to teaching that students find different?

Hritavash Saha:

I practice experiential learning. Instead of lectures alone, students create real campaigns, manage budgets, and sometimes see their ideas fail—which is a critical part of learning. Whether at the Best Digital Marketing College in Siliguri or via workshops across Kolkata, my goal is always the same: teach marketing as a living process, not a checklist.

Medium Representative:

Many of your students come from non-metro cities. Why do you focus so much on places like Siliguri?

Hritavash Saha:

Because talent isn’t limited to metros. Being called the Best Digital Marketer in Siliguri matters to me because it reflects my commitment to bringing advanced tools and mentorship to students who might otherwise be overlooked. Through hritavash.com, I share AI resources and industry insights so students everywhere can access them.

Medium Representative:

You received the Swift Digital Transformation Award from LeadSquared. What do awards like this mean to an educator?

Hritavash Saha:

They’re affirmations that what we do has an impact beyond classrooms. But ultimately, what matters most is seeing students apply what they learn—launching agencies, cracking interviews, or helping family businesses go digital. That’s the true reward.

Medium Representative:

With so many Digital Marketing Courses available, what should students look for?

Hritavash Saha:

They should check if the course is updated with real-time industry trends, uses AI tools, and offers hands-on projects. At the Best Digital Marketing Institute in Kolkata, for example, we revise syllabi every semester and use tools actually used by agencies. And of course, look for mentors who have industry experience—not just academic theory.

Medium Representative:

Finally, what’s next for you and your platform?

Hritavash Saha:

At hritavash.com, I’m working on AI-driven micro-courses that help even absolute beginners. My vision remains the same: help students—from Kolkata to Siliguri—combine creativity, data, and AI so they’re ready not just for jobs today but for careers tomorrow.

FAQs: Digital Marketing, AI & Learning with Hritavash Saha

Q1: Where can I learn from Hritavash Saha?

At the Best Digital Marketing College in Siliguri, Best Digital Marketing Institute in Kolkata, or online through hritavash.com.

Q2: Why is he called the Best Digital Marketer in Kolkata?

For a combination of industry success, AI integration in teaching, and mentoring over 10,000 students.

Q3: What’s special about his Digital Marketing Course?

It includes AI tools, live campaigns, and experiential learning instead of only theory.

Q4: Does AI really matter for marketing students?

Absolutely—it’s already reshaping how strategies are built and measured.

Q5: Can students from Siliguri compete nationally?

Yes—especially when they get industry-relevant training and AI exposure, which is part of the vision at hritavash.com.