The story of Bhavya Monga: A Delhi based Influencer inspiring a new movement on social media
With influencer marketing growing at an unprecedented rate, gone are the days when a regular 9-5 job was the only career path for the youth. Like we see all around us, Instagram content creators work with some of the biggest brands of the country and are now a regular part of their marketing campaigns. However, in this already crowded industry, there is a first of its kind movement that has been started by one creator.
Bhavya Monga is a popular a 26-year-old content creator from New Delhi. An engineer by degree, Bhavya was an avid photographer and digital marketer since college. Once her content started getting popular on Instagram, she decided to give more time to making fashion content. Soon brands started approaching her and she quit her job to become a full-time content creator.
Making fashion, beauty, lifestyle, travel and relatable genZ content for her audience, Bhavya has more than 3,25,000 followers on her Instagram and has been an Instagram creator since 2018. She has collaborated with some of the top brands and events of the country, including Flipkart, Amazon, Myntra, L’Oreal, Maybelline, OPPO, Samsung, Philips, Hyundai and many more.
But despite her success, she always knew she wanted to give back to society. Having worked for an NGO where she traveled across India to discover empowering stories of children in need, she always wanted to do something for young girls in need across education, healthcare, protection, and skills.
So as an industry (and possibly country) first, Bhavya has decided to help out one girl child for every brand campaign that she gets. After researching multiple options, she decided to work with various girl-child NGOs across causes and geographies. Starting with the cause of girl education, she has already started sponsoring full-year’s education for girls via Plan India and Nanhi Kali NGO’s outreach programs, and has shared updates, photos, and progress reports of the same on her Instagram. She eventually plans to go and meet her sponsored girls every three months and share the journey to encourage more people to take up such initiatives.
Bhavya hopes that this will become an industry-wise movement where more and more influencers step up and do their bit for society. In an industry that runs mostly on metrics, followers, and revenue, we are confident that Bhavya will inspire more youth to rise up.